MAXECKHARDT UX Portfolio

Challenge

With a global bank we launched a new web marketplace for interest rate products. One goal was to attract new customers.

With the new marketplace we launched a new design system. The benefit of introducing an advanced design system with a new product launch is that it plays in favor of attracting new customers. In addition it also enables to test the system on a smaller scale.

Design drivers

To pin down the core values of the
future design, we exercised a
card-sorting method.

Layout template and pattern library

With the new marketplace we launched a new design system. The benefit of introducing an advanced design system with a new product launch is that it plays in favor of attracting new customers. In addition it also enables to test the system on a smaller scale.

Site architecture and process flow

Steps and modules are defined on a high level in an early user-flow. This is especially helpful for planning scope and tasks.

Overall actions

  • Reducing the number of process steps to a minimum so customers can complete it faster. 
  • Design a Landing page to explain an entirely new process informing users.
  • User-test the entire process whether people understand the two processes and find stoppers.

3-4

Team size

4 month

Duration

Usertested