Challenge
With a global bank we launched a new web marketplace for interest rate products. One goal was to attract new customers.
With the new marketplace we launched a new design system. The benefit of introducing an advanced design system with a new product launch is that it plays in favor of attracting new customers. In addition it also enables to test the system on a smaller scale.
Design drivers
To pin down the core values of the
future design, we exercised a
card-sorting method.
Layout template and pattern library
With the new marketplace we launched a new design system. The benefit of introducing an advanced design system with a new product launch is that it plays in favor of attracting new customers. In addition it also enables to test the system on a smaller scale.
Site architecture and process flow
Steps and modules are defined on a high level in an early user-flow. This is especially helpful for planning scope and tasks.
Overall actions
- Reducing the number of process steps to a minimum so customers can complete it faster.
- Design a Landing page to explain an entirely new process informing users.
- User-test the entire process whether people understand the two processes and find stoppers.
3-4
Team size
4 month
Duration
Usertested